Marketing plays a key role in our candidate sourcing:

Targeted, Data-Driven Campaigns vs. Job Boards: While job boards cast a wide net, they often attract candidates who passively apply to multiple roles without genuine interest or alignment. Applichat uses data-driven marketing campaigns targeting the right professionals where they are – whether through social media, professional networks, or niche platforms. 

Engaging Passive Candidates through Branding: Many firms focus only on active job seekers found on job boards or databases. Still, we excel at engaging passive candidates who may not be actively looking for new roles but could be attracted by the right opportunity. By leveraging storytelling and personalized marketing content, we make your brand stand out as an ideal career destination.

Content-Driven Marketing: Instead of relying on generic outreach, Applichat uses a content-driven marketing approach that includes video campaigns, testimonials from current employees, and compelling narratives highlighting the benefits of working in your correctional healthcare system. This engages candidates emotionally and intellectually, making them more likely to take action.

It’s important to engage passive candidates quickly after they express interest in marketing campaigns. We call all new applicants within 5 minutes. Our recruiters have a minimum of 3 years’ experience in hiring nurses. They are skilled in reaching out and connecting with potential candidates and expertly trained in pre-screening these individuals to ensure they meet the high standards required for nursing roles. This results in a high retention rate for Applichat candidates within our clients’ workplaces.