Patrick Thiele
President & Strategy Lead
Patrick brings over 20 years of public-sector leadership experience, having directed province-wide community justice and victim services programs at the Saskatchewan Ministry of Justice in Canada. Since joining Applichat in 2020, he has led multiple large-scale research, marketing and recruitment contracts, supporting state and local governments, nonprofits, healthcare organizations, and other public-service clients across multiple US states and Canadian provinces.
- Recognition
- Twice received the Premier's Award for Excellence in the Saskatchewan Public Service, for Innovation and for Quality Service.
- Education
- Master of Public Administration (University of Regina); BA in Sociology (University of Manitoba).
LinkedIn→
Eiléanóir Blair
Campaign Strategy
Eiléanóir leads public awareness, recruitment, and multi-channel marketing campaigns that drive measurable engagement and improve access to public services. She manages complex client relationships and develops targeted, audience-focused outreach across digital channels. Her experience includes campaigns in Oregon, Colorado, Alabama, Florida and elsewhere, supporting healthcare, developmental disabilities, and other public-service audiences.
- Recognition
- Finalist for Digital Marketer of the Year 2024 at the Northern Ireland Social Media Awards.
- Education
- MSc in Marketing Management (Queen's University Belfast); BA in Language Studies (The Open University).
- Languages
- English, Spanish, and French
LinkedIn→
Daniel Pantin
Marketing Strategy
Daniel oversees the development and execution of multi-channel marketing strategies, with particular expertise in SEO, content marketing, and social media. He also identifies and sources technical solutions to support project delivery. Daniel has delivered digital marketing and recruitment campaigns across government, nonprofit, healthcare, and private-sector clients.
- Education
- BBA in Marketing (Thompson Rivers University).
- Languages
- English, Spanish, and Portuguese
LinkedIn→
Kevin Ruelas
Marketing Strategy
Kevin develops and manages multi-channel digital marketing strategies with a focus on paid media, conversion-focused content, and audience engagement. His experience spans Google Ads, Meta, landing pages, content marketing, and campaign optimization, including bilingual outreach. He supports awareness and recruitment campaigns across government, nonprofit, healthcare, and private-sector clients.
- Education
- Bachelor of Communication Sciences, Advertising (UNIVA).
- Languages
- English and Spanish
LinkedIn→
Blair Warren
Research & Insights
Blair leads research and analysis that helps shape clear, practical strategies for government and nonprofit clients. She brings together landscape research, surveys, data, and best-practice reviews to understand audiences, identify opportunities, and support informed decision-making. Blair is especially skilled at turning complex information into clear insights and recommendations that teams can use.
- Education
- Masters in Public Health (George Washington University); Masters of Professional Studies (Maryland Institute College of Art); BA in Data Analytics and Visualization (Skidmore College).
Jennifer Brennan
Equity & Community
Jennifer brings experience in strategic partnerships, workforce equity, healthcare recruitment, and public-service outreach. She develops relationships with healthcare providers, community-based organizations, subject matter experts, and other partners to expand campaign reach and strengthen community engagement across state and local initiatives. She has supported campaigns in Oregon, Colorado, Alabama, Florida, and elsewhere.
- Languages
- English and Spanish
LinkedIn→
Alexia García
Graphic Design
Alexia is a graphic designer with over ten years of experience in branding, digital media, marketing, and multimedia content. She specializes in accessible, culturally responsive visual communications and has developed recruitment, outreach, and promotional materials across digital and print channels.
- Education
- Bachelor's Degree in Graphic Design and Multimedia Arts (Universidad Casa Blanca).
- Languages
- English and Spanish
