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What we do · Transcreation

Transcreation

Multilingual communications adapted for meaning, not word-for-word translation.

What we've delivered

Bilingual English and Spanish campaigns developed linguistically and culturally for Colorado's telehealth awareness work, where Spanish content drove 32% of clicks, plus trilingual website and recruitment materials in English, Spanish, and Russian for Marion County.

Transcreation is not translation. We rebuild a message so it lands in the target language and culture, then validate it with the communities it is meant to serve.

Work follows culturally and linguistically appropriate services (CLAS) standards, with plain-language design and Section 508 accessibility applied in every language, not just English. Most of our review happens in-house rather than through a vendor, because a large share of the team works in Spanish every day.

What's included

  • Spanish-language campaign development
  • Multilingual websites and application flows
  • CLAS-aligned messaging
  • Community review and validation
  • Plain-language adaptation
  • Accessible multilingual creative

Related case studies

Bringing telehealth to rural Coloradowith Office of eHealth InnovationA bilingual public-awareness campaign, educational website, and community outreach reached 40%+ of regional population; Spanish content drove 32% of campaign clicks.Building a behavioral-health workforcewith Marion County Health & Human ServicesResearch-informed recruitment marketing, a website in English, Spanish, and Russian, and a benefits-transparency calculator helped generate over 1,500 applications.

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