Start a conversation

What we do · Marketing

Marketing

Campaigns for public agencies, measured in enrollments and applications, not clicks.

What we've delivered

Nearly 1M impressions for Oregon DHS' recruitment marketing campaign; reached 40% of a regional population through bilingual telehealth outreach for Colorado's Office of eHealth Innovation.

We run campaigns for public agencies, and we measure them the way agencies are measured: enrollments, applications, and people reached, not impressions alone.

Campaigns are SDOH-aligned and built for the audiences public programs answer to, including community health worker outreach and rural populations that are hard to reach. Every asset is produced with plain-language design and Section 508 accessibility, and we have delivered under ARPA-funded initiatives and standard public-sector procurement alike.

What's included

  • Multi-channel campaign strategy
  • Paid media across Meta, Google, and LinkedIn
  • Creative development and art direction
  • Campaign landing pages and microsites
  • Plain-language, Section 508 accessible content
  • Reporting against program goals

Related case studies

Bringing telehealth to rural Coloradowith Office of eHealth InnovationA bilingual public-awareness campaign, educational website, and community outreach reached 40%+ of regional population; Spanish content drove 32% of campaign clicks.Growing the I/DD nursing workforcewith Oregon Department of Human ServicesResearch, recruitment strategy, technical assistance, and multi-channel outreach helped generate 25+ nurse hires in the intellectual and developmental disability sector across Oregon.Building a behavioral-health workforcewith Marion County Health & Human ServicesResearch-informed recruitment marketing, a website in English, Spanish, and Russian, and a benefits-transparency calculator helped generate over 1,500 applications.Connecting Alabama's developmental disability communitywith Alabama Council on Developmental DisabilitiesAccessible content, website, newsletter, storytelling, and paid outreach reached 160K people and connected communities with resources, events, and public-input opportunities.

Responding to an RFP?

Request our capabilities statementStart a conversation

← All services

Serving people who rely on public programs?
So are we.

Start a conversation

ASIadmin@applichat.com(512) 960 3086